Three Days Grace Performance Poster

Purpose: The purpose would be to advertise the Three Days Grace performance, inform people about it and persuade people to attend the event.

Fitness for Purpose: The poster would meet its purpose as it would draw people in. The important text is in a a large font which is easily visible. The image of Three Days Grace would attract avid fans of the band and it may make people who aren't avid fans want to find out more about them. The red glow on the date and price makes it stand out even though it is not the largest text on the poster. Three Days Grace is the largest piece of text because the poster is specifically for a performance by them. The text is in colours that contrast from the image so they can be seen easily but do not detract attention from the image.

Target Audience: The poster would be aimed at Three Days Grace fans as well as general music lovers who enjoy live performances. Alternative Rock would primarily be aimed at teenagers to people in their early to mid-20's, both male and female. As the performance took place in Michigan, it would probably be aimed at people who live there or nearby. The poster would probably have been placed around Michigan and in some nearby towns.

Content: There is very little text on the poster. The main text is the band name with the time and price of the event in a slightly smaller font. Both pieces of text are in bold which make them stand out. This means that when people see the poster they would instantly be drawn to it. The image of the band is the background of the entire poster which means that any fans will instantly recognise them and anyone else may be intrigued by the image and want to know who they are. They will then see the band name and might want to go to see them perform. They may also have heard of them and want to see them because of what they have heard. All of the text is in colours which contrast with the background so it is easy to read. It is also all in a bold font which might make it seem more important than if it was in lower case.

Format: If the poster was in a magazine then it would probably be in an A4 format. If it was on walls arounds towns then it would be in a much larger format to allow people to see it as they walk past.

Design/Layout: The text is all on top of the image, which is used as the main background. The text is spread out across the poster. The main text, which gives the most important information, is in the centre of the poster and the rest of the text is at the top and bottom of the poster. This is because the text in the centre is what the disginer of the poster would want people to see first. This text, as well as the image, is intended to draw people into the poster and then they can read the rest of the text if they are interested.