Tuesday, 22 January 2013

Initial Client Meeting

I have just met the client and we have discussed the new Linkin Park album 'Into the Shadows' and the way in which we will promote the album. The client believed that shadows should be heavily featured in the promotional material for the album to relate to the album title and the concept behind the album. In this first meeting, we have decided that the album cover, a tour poster and a One Sheet would be the best way to get the album recognised. The client also suggested that I look at examples of album covers, tour posters and One Sheets as a basis for my own ideas.

Friday, 11 January 2013

My Chemical Romance 2 Page Spread


Purpose: The purpose of the article would be to inform people about My Chemical Romance as well as to entertain them.

Target Audience: The article would be aimed at My Chemical Romance fans. However it could also be informative for people who don't know about them as it could make them want to listen to them. MCR fans are generally early teens and older.

Fitness for Purpose: I think that the purpose is met fairly well. The large images and occasional use of bright colours would probably draw people to the text which would inform them about the band. However the dark colours which dominate the two pages would appeal to the stereotypical 'emo' MCR fans. The black also means that the bright coloured text stands out well so it stands out and is easy to read. The images of the band would attract current fans of the band.

Content: The two-page spread is dominated by photos of the band with the text seemingly a secondary focus. This is probably intended to interest people in the article. Presumably the next pages of the article have more text on and less images. Although they do not like to be considered an 'emo' band, this is what MCR are generally considered to be. This could be the reason behind the dark colour scheme of the article. Most of the two pages are black with the text, which is fairly small in comparison, mostly in white with some parts in red. There is one part of the article, in the right hand corner of the second page which has a white background. This makes it stand out a lot from the rest of the article. The photos of the band all show the band in dark clothing which also relates to the 'emo' stereotype. However I don't think that the dark colour scheme would put people off as there is enough bright colours (whites and reds) to attract most people. There is a paraphrases quote from the interview in a much larger font than the interview itself and with some of the words in a red font. This would probably draw people to the interview.

Design/Layout: The paraphrased quote is in capitals to make it stand out whereas the actual interview is mostly in a standard font i.e capitals only for the start of a sentence and for proper nouns except for the first letter and word of the interview which are in all capitals. This would also be used as a way of drawing people into the interview. Most of the text is in paragraph form which makes it easier for the audience to read.

Three Days Grace Performance Poster


Purpose: The purpose would be to advertise the Three Days Grace performance, inform people about it and persuade people to attend the event.

Fitness for Purpose: The poster would meet its purpose as it would draw people in. The important text is in a a large font which is easily visible. The image of Three Days Grace would attract avid fans of the band and it may make people who aren't avid fans want to find out more about them. The red glow on the date and price makes it stand out even though it is not the largest text on the poster. Three Days Grace is the largest piece of text because the poster is specifically for a performance by them. The text is in colours that contrast from the image so they can be seen easily but do not detract attention from the image.

Target Audience: The poster would be aimed at Three Days Grace fans as well as general music lovers who enjoy live performances. Alternative Rock would primarily be aimed at teenagers to people in their early to mid-20's, both male and female. As the performance took place in Michigan, it would probably be aimed at people who live there or nearby. The poster would probably have been placed around Michigan and in some nearby towns.

Content: There is very little text on the poster. The main text is the band name with the time and price of the event in a slightly smaller font. Both pieces of text are in bold which make them stand out. This means that when people see the poster they would instantly be drawn to it. The image of the band is the background of the entire poster which means that any fans will instantly recognise them and anyone else may be intrigued by the image and want to know who they are. They will then see the band name and might want to go to see them perform. They may also have heard of them and want to see them because of what they have heard. All of the text is in colours which contrast with the background so it is easy to read. It is also all in a bold font which might make it seem more important than if it was in lower case.

Format: If the poster was in a magazine then it would probably be in an A4 format. If it was on walls arounds towns then it would be in a much larger format to allow people to see it as they walk past.

Design/Layout: The text is all on top of the image, which is used as the main background. The text is spread out across the poster. The main text, which gives the most important information, is in the centre of the poster and the rest of the text is at the top and bottom of the poster. This is because the text in the centre is what the disginer of the poster would want people to see first. This text, as well as the image, is intended to draw people into the poster and then they can read the rest of the text if they are interested.

Lostprophets Magazine Cover




Fitness for Purpose: The purpose of this text would probably be to promote/advertise the magazine as well as make people want to read it. The image of the man sticking his middle finger up would most likely appeal to young readers who like the idea of rebelling. Fans of the LostProphets would be drawn in by the image of the lead singer. The fact that the image covers up the name of the magazine suggests that the designers feel that people will know the magazine well enough to not need to see the name. This implies that the magazine has many consistent readers. It could also be that the name is not considered the most important thing and that the images and the text telling people what else is in the magazine will be appealing enough. I think that the colour scheme, images and text would appeal to people and make them want to read the magazine so it fits its purpose well.

Target Audience: The targety audeince for the text would be fans of music specifically pop, punk, pop-punk, emo, hardcore, post-hardcore, heavy metal and extreme metal genres of rock music, as this is the target audience of the magazine in general. However this specific issue of the magazine would probably be fans of the Lostprophets as they are the featured artist in the issue.

Content: The main photo on the cover is the lead singer of the Lostprophets with smaller images of other bands or members of bands. The main colours on the cover are black, red and white. These all contrast against each other so they are all easily legible for readers. These colours, especially with the white background, are very eye-catching which will attract many people to the magazine if it is on a shelf in a shop. The profanity implied by the gesture being made by the Lostprophets singer may put off some people but it is unlikely to put off too many people who are regular readers of the magazine. The title of the magazine is covered by the photo of Ian Watkins. This means that the headline about the Lostprophets becomes the main thing that people see. It also suggests that people will recognise the magazine even when they can't fully see the title.

Format: As it is a magazine cover, it would be in an A4 format.

Design/Layout: The photo of Ian Watkins would have been chosen specifically to portray a particular image of the Lostprophets. The colour of some of the text that is over the photo would have been chosen on purpose to make the text visible even when over the photo. All of the text is in capital letters which makes it stand out more than if it was in lower case. The text is also in a hard-edged font which makes it stand out against the background.

Thursday, 10 January 2013

Linkin Park Meteora Analysis



Fitness for purpose: This is the CD cover of Linkin Park's album Meteora. The purpose would be to persuade people to buy the album. It would probably appeal to the target audience of Linkin Park and other people may also be persuaded to purchase the album. The image of the man with the spray paint may appeal to teenagers because it gives the impression of rebelling. The album would not be very highly priced so most people would be able to buy it. The band name, album title and track listing stand out from the background image which means that they are easy for people to see if the album was in a shop so if people are already fans of Linkin Park then they will see the band name and want to buy it. The colours of the album are not directed at a particular gender. The album would be available in shops all over the country so everyone will have the opportunity to buy it.

Format: It would be a standard CD size as it is a basic CD cover and not a digipak.

Content:  The image on the album cover is the main part of the cover but the text is in a contrasting colour and is placed in the middle of the image which means that it is not overshadowed and in fact stands out from the image without taking attention away from the image. The text is also bold and all in capitals which makes it even more eye-catching.

Design/Layout: The image is the main background of the album cover and all of the text is over the top of it. The text is written in contrasting colours to make it stand out. Lines are used to seperate the band name, album name and the track listing for the album. On the track listing, numbers are used to show the correct order of the songs. The numbers are in a different colours to the song names so that people will know that they are not part of the song names.